Impacts of Products Advertisement on the Performance and Profitability of Restaurants in Ikorodu Metropolis
Shonubi, Taiwo. A;1 Fashakin, J. F1; Olapade, E. O1 & Babalola W. A.2
1 Dept. of Hospitality Management Technology, Lagos State Polytechnic, Ikorodu – Lagos State.
2 Faculty of Arts, Social & Management Sciences; Atiba University Oyo, Oyo State, Nigeria
Corresponding Author’s email: firstname.lastname@example.org
This study examines the Impact of Restaurant Products Advertisement on the Performance and Profitability of Some Selected Restaurants in Ikorodu Metropolis. The aim of the study is to do a comparative analysis of the traditional and modern marketing communication systems for hotel performance in Ikorodu Metropolis. This study focused on the comparative analysis of traditional and modern marketing communication systems for promoting Performance of Restaurants in Ikorodu Metropolis. This study examines a cross-sectional and quantitative approach adopted to achieve the study objectives. Therefore, Regression Model was employed using quantitative data. Arisen from the analysis of the study, the study revealed that there is significant difference between traditional and modern marketing communication systems in hotel performance; traditional marketing communication system has less significant effect on hotel performance in south west, Nigeria; Modern marketing communication system does not have significant effect on hotel performance. Arisen from the findings of the study, the following recommendations are made that Restaurants and Hotel management should ensure that they integrate both the traditional and modern marketing communication methods to increase the number of hotel patrons and as a result generate more profit for the hotel. Hotel operators should embrace modern marketing communication system by encouraging the use of Social channels; Video conferencing; Live chat on website; 24- hour customers/ tech support; Follow-up emails; Social media personality; Mobile apps; Live video call option; cellular phones; Skype; Facebook; Twitter; and Instagram because they all have significant effect in promoting hotel industry in Nigeria
Keywords: Modern marketing communication system, Traditional Marketing, Hotel Performance