Metilelu, O. O.

Department of Hospitality Management, Lagos State University of Science and Technology, Ikorodu, Lagos State, Nigeria

Corresponding Author E-mail: ometilelu@gmail.com

Abstract

The importance of exploring new models and strategies to drive economic development in the tourism industry cannot be overemphasized. This study explored linear model for economic development of coastal tourism in Lagos State. The revenue generated (response variable), which is a proxy for economic development, while, while tourist arrivals (predictor variable), which is a proxy for development of coastal tourism in Lagos State. The data is a secondary data, which span 22 years, from 2000 to 2021. The regression model was adopted. Thus, the model is a good fit to model economic development and coastal tourism development. The exploration of the model for the economic development of coastal tourism in Lagos State presents an exciting opportunity to drive growth, sustainability, and innovation in the tourism industry. By leveraging research, collaboration, attention to detail, and adaptability. A campaign on coastal tourism be impactful campaigns that resonate with tourists and contribute to the overall success of Lagos State’s coastal tourism sector.

Keywords: Coastal Tourism, Lagos Experience, Regression Model, Revenue Generated, Tourist Arrivals